Post Your News FREE
***Questions about ApexBusinessNews.com? Contact us at editor@apexbusinessnews.com or call (919) 373-4274.***
PLEASE NOTE: You must be a registered user before you can submit content for posting on ApexBusinessNews.com. Registration is free; please read the instructions below and pay close attention to step 2, which explains how to register and log in to submit info. All content will be edited by ApexBusinessNews.com before it is posted.
If you are a local business owner in Apex; serve customers here; are a member of the Apex Chamber of Commerce, Apex Dowtown Business Association (ADBA), or associate of the Business Networking Center; or local resident you are welcome to post your business news to ApexBusinessNews.com. In doing so, you will be making your information available to regular visitors, search engines, media outlets looking for news, and RSS feed aggregators used by people looking for articles on your specific subject matter, all absolutely 100% free.
ApexBusinessNews.com reserves the right to accept or reject any postings submitted to us at our discretion in order to maintain the integrity of the publication for all our users.
Here is how the process works:
1) Write your news item BEFORE heading over to ApexBusinessNews.com to post it. This will give you a chance to think it through and edit it several times for grammar/syntax/style. Be sure it provides answers to the main tenents of journalism: who, what, where, when, why and how. Make your release concise, factual, and honest, and be sure it contains contact information for interested parties to reach you.
2) Go to ApexBusinessNews.com and select “Log in” from the sidebar menu on the right-hand side of the page. You will be redirected to the WordPress login page; WordPress is the publishing software used to create ApexBusinessNews.com.
3) Enter a username and email address. A password will be emailed to you.
4) Check your email and look for a message from WordPress; it will contain a username and password and a link; click on the link. You will be automatically logged-in and redirected to the WordPress dashboard for ApexBusinessNews.com.
5) You will now be able to update your profile/change your password and submit your press release via the selection “Write A Post” where you will enter your press release title and content. Once you have entered your content, be sure to select a category that closely matches the subject matter of your press release.
6) Select “Sign Out” in the upper right-hand corner of the WordPress dashboard.
7) Whenever you visit ApexBusinessNews.com again, select “Log in” from the sidebar menu on the right and you will enter the WordPress dashboard as before.
PLEASE NOTE: Every time you submit information, it will be forwarded to the ApexBusinessNews.com editor, who will review each post for appropriate content. Once the post is approved, it will be posted, generally within a few hours. As previously stated, ApexBusinessNews.com reserves the right to refuse any post we deem unacceptable. YOUR ITEM WILL NOT BE INSTANTLY AVAILABLE; ONCE APPROVED, your release will be posted to ApexBusinessNews.com and you will receive an email notification of its availability.
Once published, your posts will become visible to thousands of area residents as well as visitors from all across the U.S. As this site is an RSS feed, your information will be blasted across the Internet, enhancing your business website’s search engine optimization by proactively getting your company name in front of major search engines.
Need help writing your news item?
If are interested in submitting a news item to ApexBusinessNews.com but you’ve never written one before, and you are having difficulty figuring-out how exactly to write one effectively, we would be happy to provide you with some free advice; you can contact us with any request for help at editor@ApexBusinessNews.com. Our priority here is to get your information online as quickly and painlessly as possible.
What makes a good news item? Basically, something substantive about an important event or development at your business or organization. Newsworthy topics include:
>> Launching a website
>> Introducing a new business/product
>> Receiving a certification, appointment or award
>> Celebrating an anniversary or promotion
>> Company restructuring
>> Publishing a white paper, article, videocast or podcast for public consumption
>> Announcing that you are available to speak on particular subjects of interest
>> Office relocation
>> Sponsoring or participating in a philanthropic event
>> Announcing a partnership, strategic alliance, merger or acquisition
>> You won a significant contract award
>> New staffers, board members or advisors
>> Issuing a statement of position regarding a local, regional or national issue
>> Company milestones
>> Announcing a retirement
>> Customer win
The basic elements of a news item include who; what; when; where; why; and how. Local newspaper stories follow this standard — a good idea is to read local newspapers closely to get examples of basic news story elements and where they appear in the story (i.e. don’t bury your lead).
Since imitation is the sincerest form of flattery, check out announcements of peer businesses to get an idea of press release structure. Keep in mind that plagarism is not acceptable; that said, after you read multiple news items you are sure to see structural similarities that you can replicate in your own posting.
Make sure your news item includes the name of a company representative who will be available for interviews if a reporter becomes interested in your release and want to talk with someone about a feature article he or she is writing. This is the holy grail of PR, and you have to be prepared for your press release having the ultimate success — generating interest on behalf of a media professional. Any delays in getting back to an interested reporter can inhibit your chances of getting positive media coverage now or in the future with the interested media outlet; even if you aren’t prepared right away to talk, let the reporter know you’ve received his or her query and will be able to speak in greater detail with them at a future date.
Be sure your press release has a writer’s contact name/email/phone number, and be sure to SPELL CHECK and proof your release before posting it to ApexBusinessNews.com or any other media outlets.
If you’ve written your own press release already and distributed it via ApexBusinessNews.com – congratulations! Ready to do it again? ApexBusinessNews.com is a powerful, cost-effective way to communicate your message online to a large number of people, but it’s only one piece of the puzzle.
Successful public relations depends upon a steady stream of outbound information hitting media and customer targets repeatedly on a regular basis. Each release needs to support your core messaging reflected in your numerous other PR and marketing communication pieces on the Web and in print, and each release needs to be full of keywords specific to your business to make sure you’re on the same playing field with competitors when getting picked-up by search engines.
There are dozens of additional tools and methodologies in addition to ApexBusinessNews.com to target your specific audiences with your customized messaging to drive sales and reach institutional goals. If you need more information, feel free to email us at at editor@apexbusinessnews.com.
